God's nature has always been one of Love and that of a Father. His desire for us has always been that of a Father who wanted a family to lavish His love upon. He created us in his image with free will so we could receive his love and freely love Him in return. He chose us and He wants us to choose Him. Our Father God actually loves us with the same love that He has for Jesus. The only way to know and experience the Father's love is through His Son Jesus.